I have always been deficient in certain vitamins and looking for a more natural source of vitamins without the use of a medical lab has led me to find items like this. I am impressed by the subtle bitterness taste of the Vitamin C. I love adding this powder to my morning yogurt and my evening smoothies. I've been using this product for about a week now, and I have felt great deal of energy and found myself replacing a cup of coffee for a drink with Camu Camu in the morning or afternoon. The powder doesn't' break down as well if poured directly into very liquidy beverages, such as juice. The thicker the consistency of the product you use with the Camu Camu, the better it blends and it tastes.